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A picture of Jem Selig Freeman

Jem Selig Freeman

Furniture designer, co-founder (Like Butter)

in designer, furniture, windows

Who are you, and what do you do?

My name is Jem Selig Freeman and I run a furniture design and manufacturing business called Like Butter. We make a whole range of our own furniture and other custom jobs that come our way. I trained as an Industrial Designer with very few skills, then formed the business with Laura Woodward (now married!) - she taught me to weld, and everything since has been self taught and developed on the job.

What hardware do you use?

An abbreviated list in order of current perceived importance: Multicam CNC Router, Lamello Zeta P2, SawStop Industrial Cabinet Saw, Festool ETS 150/5 sander, cheap eBay calipers, Tajima tape measure, Bose QuietComfort 25 headphones, iPad Pro, iPhone 6, unbranded workstation PC, twin 24" Dell IPS displays, Canon 7D. My all-time favorite PC keyboard is the Dell SK-8115.

And what software?

Chrome and Gmail because the emails are endless. Rhino 5 is our standard CAD package in the business - this started as a budgetary consideration but has since become our best friend for all drafting, designing and CNC preparation. For CNC programming we use EnRoute 5 and 6. SketchUp gets a look-in occasionally when I need to mock up an image for a client in a hurry.

On the iPad Pro I use Adobe Sketch for drawing and the iOS Notes app for organising my daily tasks and client meeting notes.

WorkFlowy and Slack form our task management and team communications package - they're both fantastic for managing a small team and 30-60 jobs per month. I use Adobe Lightroom to manage and edit product documentation.

What would be your dream setup?

It's almost there, really - I'm always pushing for less dust and more light, so I suppose the dream would be a clean-room with powerful centralised dust extraction and stacks of natural light through double glazed windows. A lush country paddock for morning tea and maybe a deaf workshop dog to play frisbee. More robots, always more robots, a wide belt thickness sander and some general assembly robotic arms.

All that said, the heart of Like Butter is the team - I'm really lucky to have found and been found by an awesome squad of talented individuals.